schitt’s creek
an updated toolkit to compliment a great show.
concept
To incorporate the light-hearted personality of the show into the title and packaging.
original elements to avoid:
black and white
very short title
no reference to character, setting, or plot
design is devoid of personality
changes to make:
vibrant colors
5-10 second title
reference the motel, characters, plot
reinforce the playful nature of the show through design
